Growing up with a family dedicated to extreme sports, I wanted to create a magazine for sports enthusiasts. Reflex magazine is a fictional extreme sports magazine for men and women of all ages that are interested in keeping up to date with the industry. With a wide variety of extreme sports such as skate boarding, bmxing, surfing, among others; Reflex offers interesting articles that will keep you entertained.
Every issue will feature a black and white cover photo with a unique spot color that will be used throughout the magazine. Only the “E” in the masthead may be changed allowing each issue to remain consistent. Overall, I wanted to create a brightly colored and energetic magazine that grabs the viewers attention while leaving them entertained and amused.
The aim of the project was to create a fictional poster for the 2015 Student Addy Awards. After researching popular art movements, I decided to create a poster representing the style of the psychedelic movement. The main principle of the psychedelic movement was not to deliver a message instantly but to rather leave the viewer engaged for as long as possible.
With all this in mind, I created the poster using bright bold colors and illegible type following the styles distinctive principles. I decided to illustrate an octopus due to its organic form allowing me to warp my infomation around it while creating a hallucinogenic appearance that will keep the viewer engaged.
This is a promotion for Neenah Paper’s collection known as Royal Sundance, a collection of papers that bring together the best of the Sundance and Royal brands. Instead of a basic book, I wanted to create a sampler that would have functionality. With 5 unique finishes, this paper sampler has been created as a series of door tags.
With vector-based illustrations and a variety of typefaces, I was able to create a series of 8 door tags. Each tag has it own personal message for anyone leaving the office. These energetic tags showcase a bright and bold color palette with playful illustrations.
Being born and raised in South Africa, I hold wild life dearly to my heart. With so much of South Africa's wild life being endangered due to trophy hunting and poaching, I decided to create an infographic on the White Rhino. There are only four White Rhinos left in the world, which is unbelievable. Over all this infographic serves its purpose of raising awareness.
The popularity of craft beers is quite evident when you take a trip to your local liquor store. They all share a single quality in common; illustrated labels. With this in mind, I wanted to create a brand of beer that gave each beer its own unique personality through the use of custom photography. In today’s fashion world, hats tend to give a person there own unique identity and style.
By incorporating men in hats as a branding tool, I was able to create a distinctive and modern brand of beer. Hatmen’s variety four pack contains a White Ale, Indian Ale, Brown Ale and Pale Ale. By the use of color and photography, I was able to categorize each beer giving them there own individual personalities.
For this illustration based project, we were asked to create a cover for the Nashville Scene's up and coming annual Holiday Happenings issue. With the head line being "Home", we were asked to incorporate the head line into the illustration. The stories in the issue revolved around celebrating the holidays including Christmas and Thanksgiving at home or being in the city of Nashville.
For my version, I decided to create an illustration incorporating Christmas and Thanksgiving. With the issue revolving around being at home for the holidays I decided to create a wreath on a door. The wreath would not be your ordinary Christmas wreath but a wreath representing the season of fall. The wreath is decorated with Christmas decorations and has Santa and a turkey as the focal point. Overall I wanted to combined Thanksgiving and Christmas onto one wreath. In the end my version was not chosen for the issue but I enjoyed experimenting with a cartoon styled illustration.
There’s nothing better than having a few beers with your friends and cooking out on the grill on a hot summer’s day. After being introduced to American barbecue food, cooking has become a passion of mine. When the opportunity arose to develop a brand strategy for a fictional company; I chose to develop a company that specialized in providing hand crafted barbecue sauces.
Burleys is a brand developed for manly men that are proud to be cooks. The sauces are made from unique ingredients that make them one of a kind, while remaining modern and masculine. With a limited color palette and a variety of typefaces. I was able to create a series of three barbecue sauces.
I created this logo for a South African luxury hotel called Protea Hotel. The logo is based on South Africa's national flower known as the Protea. The Protea was named by Carl Linnaeus after the greek god Proteus, who could change his form at will. I wanted the flower to appear welcoming and achieved an almost sunrise flowering effect. I decided to use a textured gold background using multiple shades of browns, to give the appearance of a luxury hotel. (gold meaning high-end and wealthy). The type used was based off multiple bold Sans- Serif fonts and manipulated to give it an organic form while staying legible.
Clark Environmental Law
Most law company logos tend to be type based and some what lack creativity. I decided to create a logo for a fictional lawyer that specializes in environmental law. Choosing environmental law opened the door to take the logo to a more creative level. By manipulating the "A" in clark i was able to achieve a some what pine tree "A" giving it a environmental appearance. The type choice I chose was Brandon Grotesque, which gives it a friendly appeal while still giving it a serious professional appearance.
Standing Stone Apparel
Standing Stone is a woman's outdoor apparel store that specializes in providing affordable and reliable clothing to outdoor women enthusiasts and new comers. I created the logo by picking three color choses that complimented each other while staying away from typical feminine colors such as pinks and purples. Standing Stone is not a brand that does not shout fashion but rather a brand that takes outdoor apparel seriously.